Have you ever gone to a business’s website and noticed a chat box pop up out of nowhere? The starting dialogue usually goes, “Hi, my name is [insert computer-sounding name here]. How can I help you today?”
Unbeknownst to many, this chat box is one of the online advertising world’s methods of reaching out to the customers of today. It takes advantage of the world’s attraction to convenient online chatting – the exchange of ideas albeit in an often short-timed way. Indeed, this method actually works.
ApexChat, one of the websites that conduct this kind of service, said that businesses who hired them reported a 25 to 30% increase in customers after installing the script. It is, quite clearly, an easy way of gathering new leads.
This kind of advertising and marketing is called chat services.
Chat services are, to put it bluntly, scripts concocted for an online advertiser’s needs. As suggested in the name and the statements above, it takes the form of chat boxes pre-programmed with canned responses relating to the specific company’s product or product line. This is especially useful for businesses which have no time to address customer concerns or reach out to the same.
Many chat services provide their would-be customers (who are usually online advertisers) with plans that are customized for their own needs and budget. If need be, the chat box itself can be tweaked to match the advertiser’s web page style and design.
Applying for a chat service to be installed in one’s website is easy. Registering an account with the chosen provider is, of course, imperative. The advertiser must then submit as much information as he or she can to the chat services provider. These pieces of information will serve as reference points for the canned responses that will be included in the chat box’s script. For example, for a herbal juice product, queries such as “What are the ingredients for this juice?” can be answered through pre-programming with “Tropical fruits and vegetables that are good for you.” and so on.
In this arrangement, unless stated otherwise, the advertiser will only be notified via text messaging or e-mail if a sales transaction is closed or a concern was answered adequately.
Some providers also give the option of customizing whether the chat box is maintained by an online, pre-programmed persona or by a real-live human being. In this case, an advertiser can opt to have the chat box regulated by a human from 8 a.m. to 5 p.m. The time between 5 p.m. and 8 a.m. of the next day will then be taken over by the online, pre-programmed persona.
They can also record geographic location, time and date of communication, I.P. address, as well as visitor browser type for reference later on. If, for example, the advertiser wishes to know where his or her product is enjoying vibrant sales, he or she can refer to these statistics.
If the advertiser is concerned about the security and performance of the chat box, he or she need not be. Though the operations are carried out online and impersonally, staff of chat service providers would usually check how their clients are doing in terms of the chat box’s activity.
Installation of chat services is a relatively easy and efficient way of reaching out to customers. An advertiser can develop a hands-free approach to marketing his or her product, and will only need to browse the transactions if the need arises. He or she can devote more time to improving the quality of the product or developing better versions of the product.
It is also more convenient for customers to interact in real-time, even if only with a pre-programmed persona. It gives a sense of relativity from the customer to the advertiser, and vice versa.
Reaching out to the market has never been this easy.
There are a lot of different people trying to make a go at marketing today. You will find that through it all, there are going to be elements of optimization that you just can’t really chase moving forward. You will find that if you chase the right implementation, however, you will be able to gain marginal traffic. The key is to figure out how to implement things in the right manner, and then continue to do it. The issue isn’t a matter of whether or not you can trump SEO companies through DIY, it’s that you most likely won’t, and that’s because you don’t have the time. There are 4 ways that a professional company will trump your efforts, and it will be evidenced by how they use their relationships with others. Consider the following ways that you’re going to find professional companies will trump your efforts, guaranteed.
Publishing Great Content:
The first thing that you will notice is that professionals know how to publish great content. They not only create it straightway, they focus on building the pieces that will work best for your audience. What does your audience want? They want information. Information design is the most important thing that you can work with online, and if you post it correctly, across several platforms, you will gain market share. The misunderstanding that most people have, however, is that content is one sided, or that is relies on parlor tricks to move forward.
Truth be told, content falls into 15 to 20 categories of style. You will find that the average blogger and website is only publishing one or two things. They are evident through the constant push of lackluster, thin, content that doesn’t do much more than fill space. You don’t want filler on your page, you want to make sure that you have a great deal of implementation moving forward. The content design that you need to focus on includes a diversity that is not going to be easily done.
Building Good Backlinks:
If you want to trump the professionals, you are going to have to get links from good sites. Good backlinks will help you create market share throughout the industry. There are a lot of niches that don’t really have a lot of competition, which makes this a bit harder, but you will still want to integrate specialized solutions moving forward. It’s imperative that you look into networking with pages that are going to allow you to build the right link strategy. If you tried to do this alone, you would have to either buy links outright, or you would have to ask a lot of websites to post a backlink on their pages for you. This is the equivalent of cold calls for sales. If you’re good at marketing, and you can get others to link to you, you’ll do well, but if you can’t, you will not trump anyone.
With that in mind, you will find that SEO companies seem to have built in networks to link from when you sign up with them. This will be showcased with the constant push forward that comes from marketing within their pages. You’ll find that most big companies that are working on search engine optimization today have a white list of sites that will allow them to link to their clients within many niches. If not, they can find places to link you that the average person won’t be able to find.
Managing Landing Pages:
Every single landing page in the world has a call to action. You may not think that you have any landing pages online, but you will find that this is just something that you should understand on a basic level. If you think that a landing page is nothing more than a one page site that has a call to action, you will be wrong. Any page that is found through organic, natural searches is something that you should look into moving forward. Without the right pieces found in place here, you will end up losing out on the future of your overall reach. You need to optimize every page that you have on your site, and you need to ensure that you are working towards a better overall solution.
Generating Real Traffic:
Traffic is an issue for everyone. There are a few people that can do it without hiring SEO companies, but they are few and far between. The average DIY marketer is not going to be able to get the same kind of push forward that a professional can. The reason being is that there is a time crunch involved with publishing the right pieces overall. Generating traffic requires content driven marketing, and social media integration working at all cylinders. If they are not working together, you will find that it can be weeks before your posts get indexed and you will find yourself scrambling to fill voids within the marketing collateral that you have. It’s something that is far more complicated than anyone realizes and something that is definitely going to be difficult to manage overall.
Realistically, you will not be able to trump a professional, you can try, but it’s better to hire them to work with you than to compete against them.
There are a lot of different types of sites that you can build on the internet. You’re not isolated to just one, and that’s why many people are starting to build their own sites. In fact, more and more people are launching their own personal pages than ever before, and it’s not just a branch of social media. In some instances, a full site can be managed for around $8 a month, and that includes a domain name, hosting and more. Even though you can set up a personal age, or even a site for your business options, you will need to understand the major problem that every single website on the internet faces, traffic.
No One Is Exempt From Traffic Issues
On the internet today, the main purpose of creating a website is to get people to see it. If you build it, and no one sees it, you may find yourself dealing with a variety of issues. What good is a website that you’re crafting if you get no hits to it. For some that is ok, but if you want to build a business, you absolutely need a great deal of traffic to generate any sort of income, or even gain a following.
For those that scoff at the notion that large companies face this issue, all you need to do is look at the proposed marketing budgets that many companies have. You’ll find that the top corporations are spending millions of dollars to fund internet marketing, SEO projects and so much more. You may not have the budget that a large corporation has, but you can still work on search engine optimization without spending a fortune. Leveling the playing field may not happen on day one, but if you slowly take shots at the proverbial tree trunk, the tree will fall and you’ll gain clearance to get more traffic.
3 Major Elements of SEO For Small Scale Projects
If you’re setting up a 1 page site, or a blog that has a few posts every week, you’ll want to take into account 3 major elements of SEO that will help you gain a foothold online.
Element #1 – Strict Content Management
If you want to isolate your page to one niche, or market, you will want to ensure that the content that you’re going to upload is strictly written. Whether you hire a professional or you do it yourself, make sure to write it out, edit it, and edit again. Every single word that you use has to be thought about and it has to contain very specific keyword density, and repetition. If you’re also going to have a site that doesn’t get updated often, this becomes crucial. Every word should be carefully processed for maximum effect.
Element #2 – Image Optimization
For those that are going to be using visual media, make sure that it’s absolutely optimized for web and mobile devices. All images should be 72 dpi, and should not be too large. HTML modifications should not shrink larger images into place, as that doesn’t help with page loading. Page load speeds are effected with images, so make sure that you’re careful in what you’re selecting to upload. The smaller the file size, the better off you’ll be overall.
Element #3 – Outbound Links
When you’re putting up information online, make sure that you have outbound links to major sources. Don’t flood your content with links, but if you find a relevant authority site, link certain anchor text. This will show search engines that you’re not trying to “game” the system, or trying to isolate your page’s content for the purpose of just SEO.
Small scale projects require less intensive search engine optimization, but it should not be ignored. Without it, traffic generation can turn into an arduous thing.